Are you forcing yourself to write a blog post or article even though you’re not a natural writer, but…
…still you’re stuck facing the blank pages?
Then you’ve reached to the right person.
Because, I had also faced the same writing problems until I discovered a method to overcome my shitty writing.
And also there was another problem that I had for years : fear of reading my own writing, because my articles were really bad that I couldn’t happily read them myself.
If you’re facing any of these problems, then you are a carbon copy of my past self.
Can you develop your writing?
If I’m not lying – sure you can.
You may now wonder- “What should I know to improve my writing skills?”
To change yourself into a good writer, you need to know where you are standing now.
Are you perfect in English grammar?
If not, take this FREE course before you read further.
You’re able to write a blog post , but it’s not of good quality?
Or, you’re not able to move your hands at all?
Whatever may be your problem, you’ll go out solving that today in this tutorial.
Writers are not born good writers.
They’ve developed their skills over time with practice combined with knowledge.
Since I cannot help you with practice as you’ve to do that on your own, I’ll share the knowledge to help you practice in the right way.
I’m now revealing the procedure to construct or write a blog post.
Improving your writing and the Procedure to write a blog post are two different aspects, but I’ve combined them together to make it simple for you.
I’ve summarized the perfect writing procedure for a blog post:
- Selecting a topic
- In-depth research
- Structuring or outlining the Article
- Editing ( Important)
- Proof Reading
Now we dig into each of the above 6 points thoroughly.
1. Selecting a Topic for Your Blog Post:
Selecting a good topic for your new blog post requires strategic decisions from you.
The topic should be relevant to your blog. It shouldn’t be meaningless.
Example: It is meaningless to write a movie review in a sports blog.
And, you should make sure that the topic you are selecting is not highly competitive in the web.
It’s very important because your site can’t beat already established websites for a competitive keyword.
One can’t just write a blog post about “Earn Money Online” in his new site and expect to rank it in the first page of Google.
You’re a new born kid and it’s not just difficult but impossible to beat an expert runner. I’ll show you how to climb up in the Google rankings another time, not here.
How would you know if a topic is highly competitive?
I’ll demonstrate that to you.
Open Google keyword planner tool in your browser.
Use your Google account to log into the tool.
If you’re a first time logger, you might be asked to add a payment option. Do it. That doesn’t cost you anything.
Google keyword planner is a tool that shows how often a keyword or topic is searched on Google every month.
If you’re new – Keyword is the word that people search on Google.
For example: writing tips, top 10 headphones, best freelance sites etc.
In the above image: how to improve writing is the keyword.
Now, you need to know if your next post can be ranked for that word.
The sites that are ranked for that keyword are already established. Hence, they were able to top the search results.
But, your site is still new.
So, you should search that term on Keyword Planner tool to find your chances of ranking.
Enter the search term inside the tool and click on Get Ideas.
The competition for that keyword is low, so it’s an ideal topic for a new blog.
Fresh blogs can rank for this type of keywords with some good writing and SEO.
SEO: Search Engine Optimization – will be discussed in the editing part.
Now: You’ve decided the topic for your next blog post and the focus turns to research.
2. In-depth Research on the Subject:
Research is the key for writing a blog post.
A perfectly researched blog post has the potential to outrank thin articles.
On the other hand:
A blog post written with poor research is less informative. That’ll effect the reputation of your blog.
I’ll tell you a fact that you should always accept and embrace.
“You don’t see into your readers, but they closely look at you.”
They’ll find any flaws that you leave.
If you don’t research thoroughly on the subject you’re writing, more often you plant invalid details into your blog post. That’s definitely a red signal.
My Research Routine:
I read all the first ten results of my topic thoroughly. In some cases, I’ve to go through the second and third pages of Google results.
I’ve to research the sub topics as well, because I need my blog post to be the best among others.
Then I note down the important facts, statistics, and other important data in a piece of rough paper. Sometimes I also use windows notepad.
I validate that data by again researching in forums and discussion boards. (Not required for a simple article)
Bonus Tip: Keep bookmarks of the research pages on Google Chrome’s tool-bar until you complete the first draft. (More about this later)
Your research will not end here.
It’ll continue during – organization of your blog post, writing and editing.
This is how I do my research.
You’ve to follow my style until you find your own method.
3. Structuring & Outlining your Blog Post:
Creating a skeleton structure of the blog post you’re going to write is a must.
If you begin writing the core content without making an outline, then you’re navigating the ship without a compass.
How difficult that would be? I don’t even want to try that.
So, I’ve no words to describe.
A structure or outline will make writing easier.
Typical web articles have: an introduction, content mastered down under sub topics, media, and conclusion.
The below is a layout for a normal blog post, you can modify it as per your needs.
Image source: vapartners
By creating a layout for your blog post, you’re making yourself ready to fill the blanks and complete writing.
Good research is again required to outline your blog post.
Let me break down the above diagram:
This is your blog post title and it determines how it will be displayed in search results.
A title needs to be related to the content precisely.
Misleading titles are always bad practices.
Here is a good resource to write catchy titles for your blog posts:
Make sure that you’ve embedded your target keyword somewhere inside the title.
Otherwise: Your site will not be ranked in Google for that term.
The first few paragraphs of a blog post decide whether you can grip a users attention or not.
If you fail here, the reader will bounce back to Google to find another resource.
More time should be invested in writing a good introduction.
Now I’ll show you how I write excellent introductions for my posts.
I use the “APP” method for writing nice intros for my content.
In the above picture you can find that APP stands for Agree, Promise, and Preview.
Let’s consider this blog post writing guide as an example:
At the beginning of this guide, I’ve asked you a couple of questions.
The above questions generate the answer YES from you. So, you’ve AGREED with my statement “Writing is hard for beginners”.
Then I made a PROMISE with you:
Then I’ve shown you a PREVIEW of the 6 steps to write a blog post before writing the main content.
I’ve added more points and sentences in the introduction, but I still followed the APP method and wrote around it.
Credit for the APP method goes to Brian Dean of Backlinko.com
This is the method I use to write mind blowing introductions for my blog posts.
More than half of your web readers have no time to read all your words.
They only want to solve their particular problems in a quick time.
That forces them to scan your content with their eyes hastily.
Subtitles and highlighted text are the only content they read.
And, outlining the subtitles before writing helps you complete writing your blog post easily.
If you do this, you’ll not wonder “what to write next” after every sentence.
Subtitles are not for only navigating and scanning, they should carry some information and meaning to be effective.
In this guide, I’ve a subtitle named “In-depth Research on the Subject”
I could’ve written only “Research”, but that doesn’t carry any information.
And, it’s not effective nor eye pleasing.
A good picture is equal to 1000 words.
They pass the information that loads of text can’t describe.
And, Images are always eye pleasing.
Because: Humans love visual content more than text content since it’s easier for them to interpret images and videos. To be honest- Reading is a chore.
Image Source: Linkedin
That’s why you should create and embed visual content inside your blog posts to make it colourful.
Tools that I use for creating images are: Photoshop, Illustrator, and Canva.
For making videos: AVS video editor, Adobe premiere pro and Adobe after effects.
This is the final part of your post.
The conclusion can be an opinion, motivation, or promotion of a product.
This is where you implement the call-to-action. Tell your reader what is best for them and what should they do next after reading your post.
And, it’s an opportunity to sell something or refer the reader into a program.
The probability of converting a reader into a potential customer is very high at this stage.
4. Writing your First Draft:
First draft is the first written copy.
It is the curtailed blog post with grammar and spelling mistakes, fragment errors, bland words, and poor sentences present.
The first draft is always ugly.
It is Unreadable.
Since all these errors can be rectified in the editing phase, you need not worry about the quality.
The sole purpose of the first draft is- taking all your thoughts and ideas onto paper.
Not only for you. The first draft is poor for all the expert writers.
Tell your inner self – “this is not the final product and it can be improved by hundred times with editing and proof reading.”
Then go on writing.
Write the words and sentences that reach your mind. And don’t stop. Continue writing until you finish the first copy of your blog post.
Some people prefer writing the first draft all at once, but I do this in sessions. I do the writing in 4 sessions in two days.
But there is a problem you might face.
Not getting any ideas and sentences to write?
That’s because you’ve not researched on the topic properly. If you read all the related articles online, the information will be stored in your head.
Then you subconsciously do the writing.
No. You’ve done the research, still the problem persists?
Then you’re not a native English writer. Am I right?
Now you’ve to use the Double T’s method to overcome this writing problem.
Double T’s: Think & Translate
It’s an unorthodox method, but very effective.
It would be hard to get thoughts and ideas in English for non native writers.
To overcome this, the writer needs to think in his own language, generate the ideas, and then translate into English.
First idealize and frame the sentences in your mother tongue, and then convert into English.
The idealization and translation should be done inside your head.
Think hard and write cool.
Complete the Story:
As I’ve said many times, Writing is hard for beginners.
When you start writing, you may face problems like no sentences coming into your mind- that you can solve with the Double T’s method…
….but what you should do if the sentences and words you write are poor?
Advise: Stop worrying and continue writing until you finish the entire story you want to tell.
First draft is not the final product. It’s only the script or story.
No problem if it’s written in poor English.
Still there’re two more steps to implement before the blog post is ready.
5. Editing the First Draft
Editing is the process of making a poorly written first draft into a mind-blowing article.
If you worry about poor English while writing the first draft, you cannot complete the story line or content of the blog post.
It’s not a problem to write poor content.
It’s a problem if you worry about it when not needed.
Now is the time to get rid of all your worries.
After completing the first draft, it needs to be revised:
Read the first draft thoroughly, and find if all the helpful information is included or not.
Revising is the process of adding useful information that you missed and removing paragraphs that are not necessary.
Make sure that your content is flowing in one rhythm.
Writing a blog post is like making a movie.
The editor carefully arranges the order of the scenes (which scene to come after what scene?).
And then what dialogue to come after this dialogue?
Similarly, a blog post should be revised until it is perfectly organized from top to bottom.
Make your screen-play as good as a blockbuster Hollywood thriller.
Remove Needless Words:
Read your blog post and find out if it’s easily readable.
Revise the bland sentences with alternate sentences that make the same meaning.
There are some writers who can create mind-blowing stories.
Some writers can create mind-blowing stories.
The first sentence is poor. It’s long and a waste of time.
Second sentence makes the same meaning and it’s cute.
Those college days are fun.
College days are fun.
Avoid using the words: there, those, this, it, here, who, which etc.
Writing a blog post without the above words is not possible for a beginner; you should try to revise them as much as possible.
I’ve a complete list of flabby words here: Weak words
Revise the sentences that have flabby words. Then rewrite with a noun or verb at the start of the sentence.
Weak words cannot be used directly, but can be used as pronouns.
It’s fun playing cricket with friends.
I love playing cricket. It’s fun.
The first sentence is using the pronoun “it” before even mentioning the noun “playing cricket”.
More examples about removing unnecessary words:
Here are some tips to write great blog posts:
Some tips to write great blog posts:
There are many people who struggle with writing.
Many people struggle with writing.
It takes time to learn.
Learning takes time.
Apart from the pronouns, some “be” verbs carry extra burden on your sentences. See below, I’ve revised them.
People are in love with Sachin Tendulkar.
People love Sachin Tendulkar.
Avoid weak adjectives:
Always make the adjectives shorter and spicy.
Really good – Excellent
Really bad– Terrible
Very beautiful– Gorgeous
Very big– Enormous
For more about playing with your verbs, adjectives and nouns: Blog Post Editing Tips
Avoid the above flabby words from your sentences as much as possible.
Always write short sentences.
Pitch the information with perfect timing and precise meaning.
Short sentences and paragraphs are easier to read. Throughout this post I’ve used the short and direct sentences to make it clear for you.
Revise long sentences with shorter ones.
Paragraphs also need to be shorter with one or two sentences to improve readability.
A problem in writing long blog posts is- repeating the same words.
That makes your blog post sluggish and lazy.
Some words are week or pale.
We also have words that are strong and attractive.
Replacing the weak words with the strong ones makes your writing attractive.
For that you’ve to find synonyms for words that are fragile.
I want to turn the below poor sentence into a delightful sentence.
Achieving top rankings at Google is a very hard task for a new blogger.
The word very hard is making my sentence bland.
I want to change it.
So, I’ve searched that term at: Powerthesaurus.org/
And found 119 synonyms:
Now my sentence is:
Achieving top rankings at Google is a difficult task for a new blogger.
But I’m not satisfied with the word “difficult”. I want to make the task nearly impossible. I craved to add that feeling to the word.
At the same time, I want the task to be achievable with some hard work.
And searching for the word impossible worked.
Then I searched the word on Google to make sure it is giving the proper mean and feel to the reader.
Achieving top rankings at Google is an insurmountable task for a new blogger.
You’ve the freedom of choosing alternate words (or synonyms), but make sure that the synonym has the same meaning or feeling that you want to show in your sentence.
The process is:
Change the sentences and words.
Make your blog post a stunning piece of diamond.
6. Proof Reading:
Proof reading is the final reassessment of your blog post.
It is the process of eliminating typographic, grammar and spelling mistakes.
Microsoft word can find majority of the errors while writing.
But, some errors escape the word audit and you may need to manually proof read the blog post to find them.
Spelling mistakes are silly most of the times. But they flag you out as a lazy writer.
Typographic errors are caused by incorrect inputs in your keyboard.
These two types of mistakes can be rectified in the proof reading session.
Grammar mistakes occur consciously.
Being strong in English grammar is a must have skill for proof reading.
To be honest, you’ll have to make yourself perfect in English grammar even before you start writing.
This is How I write a Blog Post.
It can be a daunting task for new writers, but as you do it again and again, you’ll be perfect.
Another fact you should remember:
Writing thorough blog posts with more than 2000 words is something that makes you stand out in the competition with other sites.
Silly articles with no value providing to the reader will only harm your website.
A new blog needs to produce at least 10 thorough high quality blog posts before it generates any traffic from Google.
Always target for low competitive keywords, do some strong research, write great piece of content, edit carefully, make your post stunning, and publish it.
Is this writing guide satisfying or helpful?
Reason: I worked hard for 7 days to write this extraordinary writing guide.
2 days for research….
2 days for writing….
, and 3 days for editing….
Never hurry to publish your blog posts. That only makes it poor.
Not keeping any time limit will help.
No problem if it takes 7 days or 15 days,
Create great content.